Overview:

Bass Coast is an artist-owned electronic music and arts festival held annually in Merritt, BC. Since 2009, it has earned a reputation within the underground electronic music community for forward thinking music programming, immersive visual art, and a culture built around consent, harm reduction, and genuine community care. It has twice earned Best Boutique Festival in North America from DJ Mag and Change Maker of the Year from Women in Music Canada. The Bass Coast audience are creative, loyal, knowledgeable, committed to authenticity, and looking for something beyond the mainstream.

We are looking for a Marketing Director to lead a team of six and take direct ownership of ticket sales and revenue. The team includes a campaign designer, graphic designer, social media manager, special events coordinator, photo and video manager, and street team manager. This is a senior leadership role with accountability across revenue performance, marketing strategy, and the operational systems that allow the team to deliver consistently. An understanding of where Bass Coast sits within the broader electronic music landscape, and what that means to the people who attend, is essential to this role.

The Opportunity:

Your decisions will have a measurable hand in the success of the festival each year. You will help shape how Bass Coast grows, with the expectation that increased reach never comes at the expense of the independent spirit that makes it special.
This is a role for someone who wants to:

• Build the structure and support that allows a strong team to work with greater consistency and impact.
• Lead that team through a period of growth with clarity and care.
• See a direct connection between their decisions and ticket sales, audience growth, and overall success.

Success means a marketing function that is focused, financially accountable, and effective at building culture and converting audience trust into attendance. This audience cannot be bought, so the work is to create genuine opportunities to connect and earn their attention over time.